Lists4Less | Retarget Anonymous Visitors

Turn the visitors who left your site into a postcard in their mailbox.

Pixel to Post

You paid to get them to your site.
Then they left.

Most people who land on your site don't convert on the first visit. Your ads already did the hard part: getting them there. We bring them back with a postcard in their mailbox within days.

The real question isn't "how do I get more traffic?" It's "how do I convert the traffic I already paid for?"

How it works

Five steps. Set the code once, and it runs on its own.

1

Add the tracking code

One snippet on your site, set up once. Works with your existing tag manager, with no rebuild.

2

Visitors browse and leave

Most never convert on the first visit. Around 97% leave, and 7 of 10 who start a cart abandon it.

3

We match the address

The pixel matches 30–40% of your anonymous visitors to a verified home mailing address.

4

A postcard is mailed in 48 hrs

Your offer, your brand, in their hands while they're still deciding.

5

They come back

Warm-visitor postcards convert around 3–4%, in line with the postcard average, and the name and address are yours to keep. See how this plays out for roofing companies and solar installers.

Convert customers that digital failed to

These are anonymous visitors, with no email to send and no ad to re-serve. Direct mail is the one channel that reaches them when digital runs out.

5–9% response vs. 0.5–1.5% paid social

Recover traffic you already paid for

You spent to get them to your site once. This turns the visitors who leave into a second shot at revenue you'd otherwise write off entirely.

Incremental, not cannibalized

Build a list you own

Every match is a real name, address, email, and phone number. You own that record, even the visitors who never bought.

First-party data you own

An impression that actually lasts

Digital ads get consumed and scrolled past in seconds. A postcard has a longer shelf life.

~17-day in-home lifespan
What lands in the mailbox

Postcards we design, print & mail for you

Every card is built to your brand and offer. Here are a few of the styles we produce across industries.

See your numbers

See how much it can recover.

Plug in your traffic. We'll estimate the revenue you can recover and the return on every dollar of mail.

2% low 4% avg 6% high
Return on mail spend
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Revenue recovered / mo
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Orders recovered / mo
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Postcards / mo
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Mail cost / mo
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Estimates only. Assumes a 35% address-match rate (mid of the 30–40% range) on non-converting visitors, priced at the 3-month plan rate for your volume. Recovered revenue is incremental : these are visitors who left with $0 otherwise.

Simple, automated pricing

Pre-pay for your cards. We mail until you hit your limit.

Running campaigns for clients? See the agency partner program.

How many cards do you want to send?

Pre-pay for your monthly allotment, and we mail matched visitors until you hit your limit.

cards / mo
Plan ,
Rate / card ,
One-time setup $150
Monthly total ,
Starter
250–499 cards / mo
$ 2.19 / card
was $2.49
Test the channel with your last 30 days of unmatched visitors.
Get started
Growth
500–2,499 cards / mo
$ 2.11 / card
was $2.29
The sweet spot for most brands, with enough volume to see real recovered revenue every month.
Get started
Pro
2,500+ cards / mo
$ 1.99 / card
was $2.19
Scale the channel across your full unmatched-visitor volume at the best per-card rate.
Get started
$150 one-time setup covers color batching & print runs, your tracking-code install, and analytics suite setup. Billed once when you launch.

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Targeted new-customer mail

Target your ideal customer with smarter direct mail.

Tell us who your ideal customer is: where they live, home value, life events, buying signals. We build a verified mailing list, then design, print, and mail postcards that bring them in.

The right data, the right message, the right time.

How it works

Five steps to a mailbox full of new customers.

1

Define your ideal customer

Target by geography, demographics, home value, income, life events, and buying signals.

2

We build your list

Verified names and mailing addresses that match your criteria, ready to mail.

3

We design your postcard

Built to your brand and offer, or upload your own. Design is included in your setup.

4

We print & mail

First-class printing and postage, in your prospects’ mailboxes within days.

5

Follow up with digital

Matching online ads reinforce the postcard, and every campaign’s results are tracked.

Reach the exact households you want

Pinpoint who sees your offer by location, income, home value, age, and life events, not a generic blast.

Precision targeting

Pay to reach real prospects

Every piece goes to a verified name and address in your market, no wasted impressions or bots.

5–9% response vs. 0.5–1.5% paid social

A list you own

Keep the names and addresses we build for you and remarket to them again anytime.

First-party data you keep

Mail + digital, together

Pairing postcards with matching online ads gives prospects multiple touches and lifts response.

Multi-touch lifts response
What lands in the mailbox

Postcards we design, print & mail for you

Every card is built to your brand and offer. Here are a few of the styles we produce across industries.

See your numbers

Project your direct-mail ROI.

Plug in your campaign and we’ll estimate the responses, new customers, revenue, and return on every dollar mailed.

0.5% 7% 15%
5% 40% 80%
Match online ads to the same households (+28% response)
Projected return on campaign
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Total inquiries
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Estimated jobs won
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Revenue generated
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Cost per customer
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ROI vs. channel benchmarks
This campaign
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Email marketing
38%
Paid search
23%
Online display
16%
Benchmarks: DMA / HubSpot industry averages.

Projections are estimates based on industry averages. Recovered revenue depends on your offer, list, and market.

Ready when you are

Tell us who your next customers are.

No plan to pick here, give us your target and we’ll build the list, design the mail, and get your campaign out the door.

Contact us today →