Direct Mail Retargeting for Solar Installers | Lists4Less
Direct mail retargeting for solar companies

Customers visit, compare, and leave.
We put you back in their mailbox.

Solar is a months-long decision, and most homeowners leave your site to "think about it." We mail them a branded postcard within 48 hours — so you're still in the running when they're finally ready to sign.

Only 15–25% of solar leads convert in the first two weeks. The rest decide over the next 60–90 days — long after they've left your site.

How it works

Five steps. Set the code once, and it runs on its own.

1

Add the tracking code

One snippet on your solar site, set up once. Works with your existing tag manager, with no rebuild.

2

Homeowners browse and leave

Solar shoppers research for months and compare 3–5 installers before choosing one. Most never inquire on the first visit.

3

We match the address

The pixel matches 30–40% of your anonymous visitors to a verified homeowner — renters filtered out, so every match is a roof you can actually sell.

4

A postcard is mailed in 48 hrs

Your savings offer and financing, in their hands right in the middle of their decision.

5

They book a consult

They come back to schedule — and you keep the homeowner's name, address, phone, and email for the full nurture cycle.

Win the long sales cycle

Solar decisions take 60–90 days. Digital ads fade in a couple of weeks; a mailed reminder keeps you in the consideration set until they're ready to sign.

60–90 day decision window

Homeowners only, renters filtered

Every verified address is someone who can actually install. No wasted mail on people who can't buy.

Verified homeowner match

Turn "too expensive" into a callback

Lead with monthly savings and financing on the card, and re-open the conversation with the #1 objection already answered.

Price is the top objection

A list you own through every change

Net-metering rules and tax credits keep shifting. Own your visitor list and re-market on your terms, whenever the incentives move.

First-party data you keep
See your numbers

See the solar revenue you're leaving on the table.

Plug in your traffic. We'll estimate the systems you can recover from visitors who already left — and the return on every postcard mailed.

0.25% low 0.75% mid 1.5% high
Revenue recovered / mo
Systems recovered / mo
Return on mail spend
Postcards / mo
Mail cost / mo

Estimates only. Assumes a 35% address-match rate (mid of the 30–40% range) on first-visit non-converting visitors, priced at the 3-month plan rate for your volume. Postcard conversion is modeled as conversion to a booked, closed system — the high average ticket is what drives the return. Recovered revenue is incremental: these are visitors who left with $0 otherwise.

Simple, automated pricing

Pre-pay for your cards. We mail until you hit your limit.

How many cards do you want to send?

Pre-pay for your monthly allotment, and we mail matched visitors until you hit your limit.

cards / mo
Plan
Rate / card
One-time setup $150
Monthly total
Starter
250–499 cards / mo
$ 2.19 / card
was $2.49
Test the channel with your last 30 days of unmatched solar visitors.
Get started
Growth
500–2,499 cards / mo
$ 2.11 / card
was $2.29
The sweet spot for most installers, with enough volume to see recovered systems every month.
Get started
Pro
2,500+ cards / mo
$ 1.99 / card
was $2.19
Scale the channel across your full unmatched-visitor volume at the best per-card rate.
Get started
$150 one-time setup covers color batching & print runs, your tracking-code install, and analytics suite setup. Billed once when you launch.