Direct Mail Retargeting for Roofers | Lists4Less
Direct mail retargeting for roofing companies

The homeowner who left your site
is still shopping for a roof.

You paid to get that homeowner to your site. Then they closed the tab to get a few more quotes. We drop a postcard in their mailbox within 48 hours — your brand, your offer, a free estimate — while they're still deciding who to call.

Homeowners compare three or four contractors before they choose. A postcard puts your name back on top of the pile while they're still deciding.
See your recovered roofs → How it works
How it works

Five steps. Set the code once, and it runs on its own.

1

Add the tracking code

One snippet on your roofing site, set up once. Works with your existing tag manager, with no rebuild.

2

Homeowners browse and leave

Around 97% don't call on the first visit, and most are actively collecting other bids.

3

We match the address

The pixel matches 30–40% of your anonymous visitors to a verified home mailing address — a real roof, in your service area.

4

A postcard is mailed in 48 hrs

"Still comparing roofers? Book your free inspection this week." Your brand, in their hands while they're deciding.

5

They call you back

A real homeowner, address, phone, and email — yours to keep for the next storm season.

Beat the other three bids

67% of homeowners get three quotes before choosing. A postcard that arrives while they're deciding puts your name back on top of the pile.

3 quotes is the norm

Own your storm-season list

Every match is a verified homeowner in your service area — a list you keep and can re-mail the next time hail hits.

A list you keep

Reach the visitors digital gave up on

No email to send, no ad to re-serve. Direct mail is the only channel left when the click is gone.

5–9% response vs. 0.5–1.5% paid social

A postcard outlasts an ad

Digital gets scrolled past in seconds. A postcard sits on the counter for about 17 days — right through a homeowner's decision window.

~17-day in-home lifespan
See your numbers

See the roofing revenue you're leaving on the table.

Plug in your traffic. We'll estimate the roofs you can recover from homeowners who already left — and the return on every postcard mailed.

0.5% low 1.5% mid 3% high
Revenue recovered / mo
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Roofs recovered / mo
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Return on mail spend
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Postcards / mo
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Mail cost / mo
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Estimates only. Assumes a 35% address-match rate (mid of the 30–40% range) on first-visit non-converting visitors, priced at the 3-month plan rate for your volume. Postcard conversion is modeled as conversion to a booked, closed job . Recovered revenue is incremental: these are homeowners who left with $0 otherwise.

Simple, automated pricing

Pre-pay for your cards. We mail until you hit your limit.

How many cards do you want to send?

Pre-pay for your monthly allotment, and we mail matched visitors until you hit your limit.

cards / mo
Plan —
Rate / card —
One-time setup $150
Monthly total —
Starter
250–499 cards / mo
$ 2.19 / card
was $2.49
Test the channel with your last 30 days of unmatched roofing visitors.
Get started
Growth
500–2,499 cards / mo
$ 2.11 / card
was $2.29
The sweet spot for most roofers, with enough volume to see recovered jobs every month.
Get started
Pro
2,500+ cards / mo
$ 1.99 / card
was $2.19
Scale the channel across your full unmatched-visitor volume at the best per-card rate.
Get started
$150 one-time setup covers color batching & print runs, your tracking-code install, and analytics suite setup. Billed once when you launch.

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